Matchbin provides a critical solution to local traditional media providers such as newspapers, TV, and radio stations who are faced with the challenge of losing share to online news, social media, and advertising companies. For the most part, traditional media businesses understand that they need to have a digital strategy to compete, and they are often spurred to engage with Matchbin when a mandate and budget to increase interactive revenue is established. The company’s tools enable traditional media outlets to monetize their local content and advertising relationships on the internet, and to provide SMB advertisers with a single solution for digital advertising.