End-to-end field service management software for service, project, and maintenance workflows.

Quick Facts

5x Revenue Growth Since Investment
5,500 Customers
150,000 Users
$350M New Funding Announced


simPRO provides cloud-based job management software designed to optimize business workflow to improve productivity and increase profitability. The company offers job management, scheduling, job costing, estimating, purchasing, stock control, and field service capabilities to operators in the electrical, plumbing, HVAC, and security industries.



Scale Global Go-To-Market and Expand Geographic Footprint

simPRO had established great product-market fit and a market leadership position in Australia. Management wanted to leverage Level’s capital and expertise to scale go-to-market globally and expand its geographic presence in the U.S. and Europe.


Augment Senior Management Team

As a multinational business with very rapid sales and headcount growth, simPRO needed to build out its senior management team and infrastructure to sustain this growth.


Capitalize on M&A Opportunities

The construction industry is experiencing meaningful innovation and technology adoption with an abundance of interesting companies addressing different industry pain points across the value chain. simPRO was seeking a partner to pursue acquisitions to capitalize on this trend.

Value Created

simPRO worked with Level to achieve profitable growth, resulting in 5x revenue growth over our hold period. Level helped the company expand from an Australia-based business to a global market leader, opening its first offices in the United States and the Netherlands and further expanding into New Zealand and the UK. We strengthened the management team by hiring a CRO, CMO, and UK President. 

The company completed two significant acquisitions, purchasing ClockShark, a US-based time-sheeting and scheduling platform, and AroFlo, an Australian-based job management software provider. Level helped orchestrate a $350 million majority recapitalization by K1 in 2021, with Level remaining a significant minority investor.

Partner Testimonial

“Level took the time to understand the nuances of what made simPRO tick and what made us unique. They’ve empowered us to work as a unit and as a team, and we’ve leveraged their expertise and knowledge to be successful.”

Sean Diljore
Chief Executive Officer
Sean Diljore