
Hilary Kay
Operating Expert, Marketing
Hilary is an experienced marketing leader with a passion for bringing impactful solutions to the right customers at the right time. As part of the NextLevel Operations team, she supports due diligence for new investments and partners closely with portfolio companies to unlock demand generation and growth. Hilary also facilitates community connections, and shared insights for marketing leaders across the portfolio. In addition to supporting the portfolio, Hilary leads marketing for LevelEquity.
Hilary was most recently at Vimeo, where she led demand generation and integrated campaigns. She landed at Vimeo through the acquisition of Wibbitz, an AI video creation software company, where she led marketing as CMO from pre-revenue through growth stage. In these roles, Hilary has managed functions including demand generation, product marketing, brand & communications, paid media, content, and operations at a global scale. Prior to Wibbitz, Hilary held sales roles at Yelp during a period of triple digit growth. Her expertise lies in developing holistic marketing plans built on three key pillars: effective customer segmentation & messaging, an integrated demand gen mix, and a strong foundation of data and team skill sets.
Hilary holds a B.A. from the University of California, Santa Barbara with a double major in Communications and International Relations. Originally from the Bay Area, Hilary spent 10 beautiful years in NYC and is now based in Miami where she enjoys the beach with her husband and daughter.