The 2026 Go-to Market Insights Report
Discover key benchmarks and trends sharing go-to-market strategies for growth-stage B2B businesses. This annual report captures learnings from the Level Equity portfolio to guide go-to-market priorities for 2026.
Insights from growth-stage B2B pioneers across industries
Top Takeaways for B2B Go-to-Market Strategies
Funnel Conversion is Improving
Funnel conversion rates are up YoY, with clear tactics that are driving impact.
Outbound Delivered Volume but not Effectiveness
Operational maturity and AI tools supported an increase in meetings booked, but meeting booking rate declined.
Emerging AI Contribution to Pipeline & Productivity
Experimentation continues while essential use cases emerge.
Achieve Greater Efficiency Through Funnel Conversion Optimization
Conversion rates were up YoY across funnel stages.
Outbound Efforts Drove More Meeting Volume but Booking Rate Declined
Outbound meeting booked per SDR
Number of Prospects Targeted to Book a Meeting
AI is Becoming Core to the Customer Journey and GTM Tech Stacks
29% generated pipeline from LLMs
7% of monthly web traffic from LLMs
Companies that use AI-driven enrichment convert prospects
Ready to benchmark your business?
Download the Level Equity 2026 GTM Report for the benchmarks and trends that growth-stage B2B SaaS businesses need to know this year.
Providing bespoke guidance to best-in-class software pioneers
Level Equity is a private investment firm focused on providing growth capital to rapidly growing software businesses. We invest in long-term growth through equity and structured capital business lines and provide hands-on strategic guidance with our in-house value creation engine, NextLevel Operations.