Acquired by

Partially exited, August 2023

About Groove

Groove provides an email tracking and workflow automation platform for sales professionals. The software allows sales professionals to build templated messages, track emails, and run multi-touch sales campaigns. With Groove, users can see when and where an email is opened, which links were clicked, and whether attachments were downloaded by the recipient. Users can also set reminders to follow up on an email, categorize emails, and see engagement analytics for individual contacts as well as at the account level. Partially built on, Groove primarily serves companies using Gmail and Salesforce today.